Visual Highlights
This project was developed for Kompas TV’s “Rehat” segment—an interactive digital break designed to engage audiences through light, entertaining, and visually distinctive social content. The campaign aimed to transform routine pause-time moments into a recognizable branded experience that resonated with younger digital audiences.
The challenge was creating a fresh identity for a relaxation-focused content segment within a news-driven media ecosystem. The visuals needed to feel playful and interactive without losing Kompas TV’s recognizable brand presence, while also encouraging social interaction and repeat audience participation.
I designed a retro-inspired interactive visual system combining pixel-art, arcade UI, neon aesthetics, and gamified language to create a nostalgic yet modern digital experience. By using themes like “Udah Capek?” and “Rehat Sekarang,” the campaign framed rest as an engaging branded ritual, supported by audience prompts such as gaming, following, or taking a walk.
The Rehat segment generated strong digital interaction by combining entertainment-based visuals with social-first design:
These results helped position Rehat as a recognizable micro-content identity that strengthened Kompas TV’s connection with lifestyle-oriented digital audiences.
The final campaign successfully expanded Kompas TV’s content ecosystem beyond traditional information delivery by introducing a memorable, audience-friendly digital break format. Rehat became a more engaging, shareable, and culturally relevant touchpoint for casual online users.